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Recently released 2007 China Industry Research and Consulting report showed that microwave oven, microwave oven industry is undergoing revolutionary changes. And compared to previous years, microwave ovens consumer in terms of price, features, designs and so there is a clear new trend. According to analysis, as technology upgrades, microwave gradually upgraded the kitchen by the kitchen supporting characters, functions and positioning on the corporate ladder, determined the corresponding rise in product prices.
Meanwhile, the price of years of war will hit an extremely low-profit microwave oven price point, the cost of the entire appliance industry demand for high and microwave ovens to upgrade the dual pressure, microwave oven more often reflect the full market value of Bipin, or under design than the technology, than the function, than the service.
In order to meet the needs of the market, microwave oven manufacturers have chosen a collective fade. America in the microwave with CCTV widely advertised: “food is still steamed taste — the United States in the microwave,” Glanz also to “cooking, sterilization, preservation, baking” and other series of the concept of showing people fleeing war and added to the price microwave oven industry has almost become a new feature to find “salvation” have in common measure.
As China’s first foreign-listed companies, Hefei Sanyo home appliances (600,983 market, shares bar) Company was first introduced in the Chinese market without wheel flatbed microwave oven, but also aroused great interest of consumers and peers closely. According to introduction, Hefei Sanyo has been fully eliminated, “there is dial” the production of microwave ovens in the domestic market penetration internationally advanced non-turntable microwave oven. Industry sources said the move marked the era of platform-type microwave oven.
No dial the emergence of platform-type microwave oven, not only solved the invention since the microwave oven has been in the industry lie in front of uneven heating of the problem, while the absence of wheel flatbed without turntable microwave oven heating of the rotation, greatly increased the space for the use of furnace chamber rate, you can put down more of the dishes at the same time, saving power consumption and will save you time.
In addition, the platform-free turntable microwave ovens In addition to energy-efficient, the lower noise, cleaner and more convenient, consumers no longer have to worry about ordinary turntable microwave oven or soup spilling into the shattered wheel axle, the damage motors. In addition, Hefei Sanyo will not only keep pace with Japan Sanyo cutting-edge technology, but also has many unique user-friendly design, such as child security locks, integrated furnace chamber, delay 6 seconds to start and so on design, for consumers in a great convenience.
There are industry experts point out that the crux of microwave oven industry, year after year after year the price of big engagement so that the industry average profit margin dropped, microwave oven industry, keen on the concept of speculation, but not a single industry technical standards, which allow the production of microwave ovens caught in state of disorder . To get rid of this repertoire by, microwave ovens, the urgent need for an industry leader through innovation, to rewrite in order to lower prices as the main means of competition rules of the game, the formulation of healthy competition and harmony as the goal of the new specifications.
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